快訊

Google CEO給員工的一封信:為何要賣掉摩托羅拉

  • 本文為「名家專欄」授權文章及圖片,以上言論及圖片不代表本台立場
  • 按此投稿
 
圖、文/Larry Page 翻譯:悠拉
 
Google員工們:
 
我們剛剛宣佈將以29.1億美元向聯想出售摩托羅拉——這是一則重大新聞,所以我想直接與大家溝通一下。
 
我們在2012年收購了摩托羅拉,目標是通過加強Google的專利佈局以及為用戶打造出色的智慧型手機,來促進Android生態系統的發展。
 
在過去19個月裡,Dennis Woodside和摩托羅拉團隊為重塑公司做出了巨大的努力。他們減少了產品數量,致力於打造受消費者喜愛的出色(並具有出眾價值的)智慧型手機。
 
Moto G和Moto X做得真的很棒,而2014年的智慧型手機陣容也令我倍感興奮。在知慧產權方面,摩托羅拉的專利幫助我們創造了公平的競爭環境,這對於所有Android用戶與合作夥伴都是好消息。
 
但是,智慧型手機市場的競爭異常殘酷,而全方位的行動設備生產也有助於智慧型手機業務的茁壯成長。因此,我們相信聯想將會成為摩托羅拉更好的後盾——聯想擁有增長快速的智慧型手機業務,並且是全球最大(以及增長最快)的PC廠商。
 
這一舉動將確保Google把精力放在推動Android生態系統的全面創新上。但是此處需要說明一點:這一舉動並不意味著我們的其他硬體業務會有更大變動——例如可穿戴設備和家用市場,它們的發展速度和成熟程度與行動設備行業大不相同。我們滿懷興奮,期待把握這一機遇、在這些新興的生態系統中為用戶打造令人驚嘆的新產品。
 
聯想的專長和驕人成績有助於讓摩托羅拉升級為Android生態系統中的重要力量:他們在硬體領域擁有豐富經驗,業務覆蓋全球。此外,聯想計劃保留摩托羅拉的品牌特性,就像他們在2005年向IBM收購ThinkPad時的做法一樣。Google將會保留摩托羅拉的絕大多數專利,我們將繼續利用這些專利捍衛整個Android生態系統。
 
此次交易有待美國和中國方面批准,這通常需要花費一定時間。所以在交易完成之前,大家請不要猜測交易對Google內外的影響,也不要向press@google.com轉發任何新聞機構的詢問。但是如果大家有任何問題,歡迎來參加明天的TGIF活動(Google在每週五舉辦的內部交流活動)
 
最後,我要鄭重感謝辛勤工作的全體摩托羅拉團隊。我也要感謝丹尼斯勇擔重任以及不辭辛勞地打造出色產品。我對摩托羅拉團隊已經取得的成就深感驕傲,同時堅信牽手聯想之後的摩托羅拉將會為世界各地的用戶打造出越來越多的出色產品。
 
CONFIDENTIAL – DO NOT FORWARD(呵呵)
 
Googlers,
 
We are just in the process of announcing the sale of Motorola to Lenovo for $2.91 billion. This is important news so I wanted to communicate directly with you.
 
We acquired Motorola in 2012 to help supercharge the Android ecosystem by creating a stronger patent portfolio for Google and great smartphones for users. Over the past nineteen months, Dennis Woodside and the Motorola team have done a tremendous job reinventing the company. They’ve focused on building a smaller number of great (and great value) smartphones that consumers love. Both the Moto G and the Moto X are doing really well and I’m very excited about the smartphone line-up for 2014. And on the intellectual property side, Motorola’s patents have helped create a level playing field, which is good news for all Android’s users and partners.
 
But the smartphone market is super competitive, and to thrive it helps to be all in when it comes to making mobile devices. It’s why we believe that Motorola will be better served by Lenovo–which has a rapidly growing smartphone business and is the largest (and fastest growing) PC manufacturer in the world. This move will enable Google to devote our energy to driving innovation across the Android ecosystem, for the benefit of smartphone users everywhere. As a side note, this does not signal a larger shift for our other hardware efforts. The dynamics and maturity of the wearable and home markets, for example, are very different from that of the mobile industry. We’re excited by the opportunities to build amazing new products for users within these emerging ecosystems.
 
Lenovo has the expertise and track record to scale Motorola into a major player within the Android ecosystem: they have a lot of experience in hardware and they have global reach. In addition, Lenovo intends to keep Motorola’s distinct brand identity–just as they did when they acquired ThinkPad from IBM in 2005. Google will retain the vast majority of Motorola’s patents, which we will continue to use to defend the entire Android ecosystem.
 
The deal has yet to be approved in the US or China and this usually takes time. So please don’t speculate about the impact of the deal either outside or inside Google, and direct any press inquiries to press@google.com. Until it closes it’s business as usual. But if you have any questions, please come to TGIF tomorrow (or add them to the dory).
 
Finally, a big thank you to the entire hard working Motorola team. I’d also like to thank Dennis for taking this on and also working really hard to make great products. I’m proud of everything the team at Motorola has achieved and confident that with Lenovo as a partner, Motorola will build more and more great products for people everywhere.

CH54三立新聞台直播
大數據推薦
熱銷商品
頻道推薦
直播✦活動
三立新聞網三立新聞網為了提供更好的閱讀內容,我們使用相關網站技術來改善使用者體驗,也尊重用戶的隱私權,特別提出聲明。
了解最新隱私權聲明